The government has decided to rename the Ayushman Bharat-Health and Wellness Centres as ‘Ayushman Arogya Mandir’ and the Union Health Ministry has sent a letter to the states and Union territories to implement the rebranding exercise
Key Highlights of the Ayushman Arogya Mandir Rebranding
- States have also been asked to upload photographs of rebranded primary health facilities on the Ayushman Bharat-Health and Wellness Centres (AB-HWC) porta
- The rebranded AB-HWCs will also have a new tagline — ‘Arogyam Parmam Dhanam’.
- The move is aimed at enhancing the identity and promotion of these health facilities across the country.
- The logo of the National Health Mission (NHM) will be maintained in the newly rebranded centers.
- The initiative includes a proposed fund allocation of ₹3,000 per facility for renaming.
About Ayushman Bharat-Health and Wellness Centres (AB-HWC)
- Introduced in 2018 under the Ayushman Bharat Program, there are currently more than 1.6 lakh centres across India.
- These centres extend their services beyond maternal and child healthcare, encompassing non-communicable diseases, palliative and rehabilitative care, oral, eye, and ENT care, mental health services, and first-level care for emergencies and trauma.
- Additionally, they offer free essential drugs and diagnostic services
Ayushman Bharat-PMJAY
- It is the world’s largest health insurance scheme fully financed by the government.
- It was launched in February 2018
- The scheme provides a health cover of Rs 5 lakh per family per year for secondary and tertiary care hospitalization to more than 12 crore families (bottom 40% of the population).
- The scheme covers medical and surgical procedures for almost all health conditions through a comprehensive list of 1,949 packages, including cancer care, cardiac care, neurosurgery, orthopedics, burns management, mental disorders, etc.
- The National Health Authority (NHA) has been constituted as an autonomous entity under the Society Registration Act, 1860 for effective implementation of PM-JAY in alliance with state governments.
- The State Health Agency (SHA) is the apex body of the State Government responsible for the implementation of AB PM-JAY in the State.
Key Objectives of Ayushman Bharat-PMJAY
- To reduce the financial burden of out-of-pocket expenditure (OOPE) on healthcare for the beneficiaries.
- To improve the access and affordability of healthcare services for the beneficiaries.
- To enhance the quality and efficiency of healthcare delivery systems in the country.
- To promote preventive, promotive, and curative health interventions for the beneficiaries.
Achievements of Ayushman Bharat-PMJAY
- As AB-PMJAY completes its fifth year, it has covered more than 15.5 crore families (about 50 crore beneficiaries)
- Eleven states/UTs have pushed for 100% coverage of their respective population.
- The scheme has catered to more than 5.39 crore admission events worth Rs 66,284 crore in the last five years.
- If the beneficiaries had availed the same care outside AB-PMJAY’s ambit, the total cost of treatment would have been nearly two times higher.
- This has resulted in savings of more than Rs 1 lakh crore for the beneficiaries.
- The scheme has reduced the Out of Pocket Expenditure(OOPE) of the beneficiaries by 60 % and increased their access to tertiary care by 65 %.
- The scheme has also increased the bed occupancy rate and revenue generation of the public hospitals.
- The scheme has launched several innovations and initiatives to enhance the quality and accessibility of healthcare services.
- Around 50 packages were designed specifically for the community, including packages on Sex Reassignment Surgery (SRS).
Conclusion
The rebranding of Ayushman Bharat-Health and Wellness Centres to Ayushman Arogya Mandir is a significant step toward furthering the mission of providing universal healthcare across India. With its new tagline, logo, and strong emphasis on accessibility, this move will help solidify the identity of these centres, making health a priority for every citizen. As the Ayushman Bharat-PMJAY continues to grow, it will keep playing a vital role in transforming the healthcare landscape and ensuring a healthier future for all.
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